Privacy policy

1) Introduction and contact details of the controller
1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Spreewald Kommunikationstechnik GmbH, Radensdorfer Hauptstraße 45a, 15907 Lübben, Germany, tel.: 035468925, email: info@s-k-t.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the site
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to us), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

We use the following provider's system to host our website and display its content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider's servers. We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

An adequate level of data protection is guaranteed by an adequacy decision of the European Commission when data is transferred to Canada.

3.2 Cloudflare

We use a Content Delivery Network (CDN) from the following provider: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA

This service allows us to deliver large media files, such as graphics, page content, or scripts, more quickly via a network of regionally distributed servers. This processing is carried out to protect our legitimate interest in improving the stability and functionality of our website, in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

3.3 Imgix

We use a Content Delivery Network (CDN) from the following provider: Zebrafish Labs Inc., 423 Tehama St., San Francisco, CA 94103, USA

This service allows us to deliver large media files, such as graphics, page content, or scripts, more quickly via a network of regionally distributed servers. This processing is carried out to protect our legitimate interest in improving the stability and functionality of our website, in accordance with Art. 6 Para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow us to save your website settings (so-called "persistent cookies"). In the latter case, you can find information about the storage duration in your web browser's cookie settings.

If any of the cookies we use process personal data, this processing is carried out in accordance with Article 6(1)(b) GDPR for the performance of a contract, in accordance with Article 6(1)(a) GDPR if you have given your consent, or in accordance with Article 6(1)(f) GDPR to protect our legitimate interests in ensuring the best possible website functionality and a user-friendly and effective website experience.

If any of the cookies we use also process personal data, this processing is carried out in accordance with Article 6(1)(b) GDPR for the performance of a contract, in accordance with Article 6(1)(a) GDPR if you have given your consent, or in accordance with Article 6(1)(f) GDPR to protect our legitimate interests in ensuring the best possible website functionality and a user-friendly and effective website experience. You can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies in certain cases or entirely.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting Us

5.1 Flyweight Chatbot AI

This website uses a live chat system provided by Flyweight GmbH, Jungbuschstraße 28, 68159 Mannheim, Germany.

The processing of personal data transmitted via the chat is carried out either in accordance with Article 6(1)(b) GDPR, because it is necessary for initiating or fulfilling a contract, or in accordance with Article 6(1)(f) GDPR based on our legitimate interest in effectively supporting our website visitors. Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, once the matter in question has been fully resolved.

In addition, further information may be collected and analyzed using cookies for the purpose of creating pseudonymized user profiles. However, this information is not used to personally identify you and is not combined with other data sets. If this information is personally identifiable, it is processed in accordance with Article 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

You can prevent cookies from being set by adjusting your browser settings. However, this may limit the functionality of our website. You can object to the collection and storage of your data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The setting of cookies can be prevented by adjusting your browser settings accordingly. 5.2 Judge.me

For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.

Only with your explicit consent, in accordance with Article 6(1)(a) GDPR, will we transmit your email address and, if applicable, other customer data to the provider so that they can contact you with a review reminder via email.

You can revoke your consent at any time with effect for the future by contacting us or the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

An adequate level of data protection is guaranteed by an adequacy decision of the European Commission when data is transferred to the provider's location.

5.3 Freshdesk

We use the email ticketing system of the following provider to process customer inquiries: Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA

If you submit contact requests via email through our website, these will be stored and organized in the ticketing system to enable chronological processing and improve the service experience. You can always view the current status of your request using the individually assigned ticket number.

For the organization and processing of inquiries, personal data is collected to the extent that it is provided, but at least your name, surname, and email address are collected, transmitted to the provider, stored there, and accessed.

The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, in responding to your inquiry as quickly as possible, and in optimizing our service offerings, in accordance with Article 6 Paragraph 1 Letter f GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

5.4 When you contact us (e.g., via contact form or email), personal data is processed – exclusively for the purpose of processing and responding to your inquiry and only to the extent necessary.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that no legal retention obligations exist.

6) Comment Function

When you use the comment function on this website, in addition to your comment, the time of its creation and your chosen username will be stored and published on this website. Your IP address will also be logged and stored. This storage of the IP address is for security reasons and in case your comment infringes the rights of third parties or contains illegal content. We need your email address to contact you if a third party objects to your published content as being unlawful.

The legal basis for storing your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as being unlawful by third parties.

As a user, you can subscribe to follow-up comments. You will receive a confirmation email to ensure that you are the owner of the email address provided (double opt-in procedure). The legal basis for data processing when subscribing to comments is Article 6(1)(a) GDPR. You can unsubscribe from ongoing comment subscriptions at any time with effect for the future. Please refer to the confirmation email for more information on how to unsubscribe.

7) Data Processing When Opening a Customer Account

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for account opening is specified in the input fields of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the data controller's address listed above. After your customer account is deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, no statutory retention periods apply, and we have no legitimate interest in continuing to store the data.

8) Use of Customer Data for Direct Marketing

8.1 Subscription to our Email Newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing further information is voluntary and is used to personalize our communications with you. We use the so-called double opt-in procedure for sending the newsletter. This ensures that you only receive newsletters after you have expressly confirmed your consent to receive them by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. We store your IP address, which is registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to our newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the unsubscribe link provided in the newsletter or by sending a message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this privacy policy.

8.2 Our email newsletters are sent via the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

Based on our legitimate interest in effective and user-friendly newsletter marketing, we forward the data you provided when subscribing to our newsletter to this provider in accordance with Art. 6 Para. 1 lit. f GDPR, so that they can handle the newsletter distribution on our behalf.

Subject to your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR, the provider also conducts statistical performance analysis of newsletter campaigns using web beacons or tracking pixels in the emails sent. These measures can track open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but not combined with other data sets. You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

8.3 Product Availability Notification via Email

For temporarily unavailable items, you can register to receive email notifications about product availability. We will send you a one-time email notification about the availability of the item you have selected. The only mandatory information required to send this notification is your email address. Providing further information is voluntary and may be used to personalize our communications with you. We use the double opt-in procedure for sending these emails. This ensures that you only receive a notification after you have expressly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) GDPR. We store your IP address, as recorded by your Internet Service Provider (ISP), along with the date and time of registration, to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability is used strictly for this purpose.

You can unsubscribe from availability notifications at any time by sending a message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is legally permitted and about which we inform you in this statement.

9) Data Processing for Order Fulfillment

9.1 To the extent necessary for contract fulfillment for delivery and payment purposes, the personal data we collect will be forwarded to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided when placing your order (name, address, email address) in order to personally inform you about upcoming updates within the legally prescribed period, in accordance with our legal information obligations pursuant to Art. 6 Para. 1 lit. c GDPR, via a suitable communication channel (e.g., by post or email). Your contact details will be used strictly for the purpose of notifying you about updates we owe and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in fulfilling concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

9.2 Xentral

For order processing, we use the following provider: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany

Your name, address, and, if applicable, other personal data will be transferred to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR for the purpose of processing your online order. Your data will only be transferred to the extent that this is actually necessary for processing the order. The provider is also used for accounting purposes. The provider processes incoming and outgoing invoices, as well as, if applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and generate the financial accounting records in a semi-automated process.

If personal data is processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business processes.

9.3 Transfer of Personal Data to Shipping Providers

- Deutsche Post

We use the following provider as our shipping service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will forward your email address and/or telephone number to the provider before delivery of the goods in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we will only forward the recipient's name and delivery address to the provider. This data is only transferred to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

You can withdraw your consent at any time with effect for the future by contacting the data controller named above or the provider.

- DHL

We use the following shipping provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will forward your email address and/or telephone number to the provider before delivery of the goods in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we will only forward the recipient's name and delivery address to the provider. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

You can withdraw your consent at any time with effect for the future by contacting the data controller named above or the provider.

- DHL Express

We use the following shipping provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

We will forward your email address and/or telephone number to the supplier before delivery of the goods in accordance with Article 6 Paragraph 1 Letter a of the GDPR for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b of the GDPR, we will only forward the recipient's name and delivery address to the supplier. This data will only be shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or delivery notification is not possible.

You can withdraw your consent at any time with effect for the future by contacting the data controller named above or the supplier.

- DPD

We use the following shipping provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We will forward your email address and/or telephone number to the shipping provider before delivery of the goods, in accordance with Article 6 Paragraph 1 Letter a of the GDPR, for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery, in accordance with Article 6 Paragraph 1 Letter b of the GDPR, we will only forward the recipient's name and delivery address to the shipping provider. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the shipping provider or delivery notification is not possible.

You can withdraw your consent at any time with effect for the future by contacting the data controller named above or the shipping provider.

9.4 Use of Payment Service Providers

- Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is handled via the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. Authorizing a payment requires entering a code you previously set and verifying your identity using your device's "Face ID" or "Touch ID" function.

For payment processing purposes, the information you provide during the ordering process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay to process the payment. This encryption ensures that only the website where the purchase was made can access the payment information. After the payment is processed, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the successful payment.

If personal data is processed during the described transmissions, this processing is carried out exclusively for the purpose of payment processing in accordance with Article 6(1)(b) GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely eliminates any possibility of identifying individuals. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, your Mac and the authorizing device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a way that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."

For more information about Apple Pay privacy, please visit the following web address: https://support.apple.com/de-de/HT203027

- Google Pay

If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is handled via the "Google Pay" application on your mobile device, which must be running at least Android 4.4 ("KitKat") and have NFC capability. The payment will be processed by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the verification method you have set up (such as facial recognition, password, fingerprint, or pattern).

For payment processing purposes, the information you provide during the ordering process, along with information about your order, will be transmitted to Google. Google will then transmit your payment information stored in Google Pay, in the form of a unique transaction number, to the originating website, which is used to verify the successful payment. This transaction number contains no information about the actual payment details of your payment method stored in Google Pay. Instead, it is created and transmitted as a unique numerical token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is executed exclusively between you and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed during the described transmissions, this processing is carried out exclusively for the purpose of payment processing in accordance with Article 6(1)(b) GDPR.

Google reserves the right to collect, store, and analyze certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, the merchant's location and description, a description of the purchased goods or services provided by the merchant, photos you attached to the transaction, the name and email address of the seller and buyer (or sender and recipient), the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

``` According to Google, this processing is carried out exclusively in accordance with Article 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data, and the optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when you use other Google services.

You can find the Google Pay Terms of Service here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de

Further information on data protection at Google Pay can be found at the following web address:

https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

- Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from this provider where you pay in advance (such as credit card payment), your payment details provided during the order process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transmitted to them in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider pays in advance (such as invoice, installment payment, or direct debit), you will also be asked to provide certain personal data during the order process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method).

To protect our legitimate interest in assessing our customers' creditworthiness, we forward this data to the provider for a credit check in accordance with Article 6(1)(f) GDPR. Based on the personal data you provide, as well as other data (such as shopping cart contents, invoice amount, order history, and payment history), the provider checks whether your selected payment method can be granted with regard to payment and/or default risks.

In addition to internal provider criteria, identity and credit information from the following credit agencies may also be included in the decision-making process for the application review, in accordance with Article 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is one of the factors, but not the only one, used in calculating the score values.

You can object to this processing of your data at any time by contacting us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for processing payments in accordance with the contract.

- PayPal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from this provider where you pay in advance, your payment details provided during the order process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order will be transmitted to them in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where we pay in advance, you will also be asked to provide certain personal data during the order process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method).

``` In order to protect our legitimate interest in assessing your creditworthiness in such cases, we forward this data to the provider for a credit check in accordance with Article 6(1)(f) GDPR. Based on the personal data you provide, as well as other data (such as shopping cart contents, invoice amount, order history, and payment history), the provider checks whether your selected payment method can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the data used to calculate the score values, but is not the only factor.

- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from this provider that requires you to pay in advance (such as credit card payment), your payment details provided during the order process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transmitted to them in accordance with Article 6(1)(b) GDPR. In this case, your data will be transmitted solely for the purpose of processing your payment with the provider and only to the extent necessary for this purpose.

10) Online Marketing

10.1 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These web beacons allow simple actions, such as website traffic, to be recorded, collected, and analyzed. The information generated by the cookie and/or web beacon about your use of this website (including your IP address) is generally transmitted to and stored on a Google server. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information obtained in this way to evaluate your usage patterns with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. Information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf. All processing described above, in particular the reading of information on your device via cookies and/or web beacons, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, Google AdSense will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10.2 Microsoft Dynamics 365

This website uses the software "Microsoft Dynamics 365," a cloud-based marketing service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft Dynamics 365 allows you to manage and synchronize various marketing activities via a central user interface. Microsoft Dynamics 365 enables lead generation, centralized email and newsletter marketing, and effective contact management through user segmentation. To fulfill these various functions, Microsoft Dynamics 365 uses cookies, small text files that are stored locally in your web browser's cache on your device and allow us to analyze your use of the website. Cookies collect certain information, such as your IP address, location, and the time of your visit. Information collected via Microsoft Dynamics 365 is stored on Microsoft servers and analyzed on our behalf. This may involve data transfers to Microsoft in the USA. All processing described above, in particular the setting of cookies to read information on your device, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can find further information about Microsoft's privacy policy at the following web address: https://privacy.microsoft.com/de-de/privacystatement

11) Web Analytics Services

11.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows us to analyze your use of our website.

By default, Google Analytics 4 sets cookies when you visit the website. These cookies are small text files that are stored on your device and collect certain information. This information includes your IP address, which Google truncates by removing the last few digits to prevent it from being directly linked to you.

The information is transmitted to and processed on Google's servers. This may also involve transfers to Google LLC, which is located in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened is not merged with other Google data. The data collected through the use of Google Analytics 4 is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on your device, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and https://policies.google.com/technologies/partner-sites

Demographics
Google Analytics 4 uses the special "demographics" feature to generate statistics that provide information about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target groups for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized ads" feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de. Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

11.2 Google Tag Manager

This website uses the "Google Tag Manager," a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and for calibrating, controlling, and linking them to conditions via a unified user interface. Google Tag Manager itself does not store or read any information on user devices. The service also does not perform any independent data analysis. However, when you visit a page, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.

This processing only occurs if you have given us your explicit consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

This processing only takes place if you have given us your explicit consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Tag Manager can be found at https://policies.google.com/privacy?hl=de&gl=de.

11.3 Shopify Analytics

This website uses the web analytics service provided by: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of user behavior on our website and to create pseudonymized user profiles. Among other things, this allows for the analysis of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally prevents any direct identification of individuals. This data is not combined with other personally identifiable information collected about you.

All processing described above, in particular the reading or storage of information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.

In the case of data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

12) Retargeting/Remarketing and Conversion Tracking

12.1 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies to read information on your device, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details about the data processing initiated by Google and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

Further information about Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12.2 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If a user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies to read information on your device, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. You can also permanently opt out of Google Ads Conversion Tracking by downloading and installing the browser plug-in available at the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies. Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

13) Website Functionalities

13.1 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. Certain information, including your IP address, is transmitted to the provider in this process.

When embedded videos are played via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent misuse.

If you are logged into a user account with the provider during your visit to the website, your data will be directly associated with your account when you click on a video. If you do not wish to have your activity associated with your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies to read information on your device, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

13.2 Judge.me

Our website uses graphic elements from the following provider to display external customer reviews and/or an externally awarded quality seal: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.

When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in this context, this is done in accordance with Article 6(1)(f) GDPR based on our legitimate interest in the optimal marketing of our services and the appealing design of our website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

13.3 Google Web Fonts

This website uses web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data during the connection to the font provider only takes place if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

13.4 CAPTCHA

On this website, we use the CAPTCHA service of the following provider: Intuition Machines, Inc., 350 Alabama St, San Francisco, CA 94110, USA.

The service checks whether an entry is made by a natural person or abusively by automated processing and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system used, as well as the date and duration of the visit, and transmits this data to the provider's servers for evaluation.

The legal basis for this processing is our legitimate interest in establishing individual responsibility on the internet and preventing misuse and spam, in accordance with Article 6(1)(f) of the GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses issued by the European Commission, which are intended to ensure compliance with the European level of data protection.

13.5 Google Customer Reviews (formerly Google Certified Shops)

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. Your rating will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. When using Google Customer Reviews, personal data may also be transferred to the servers of Google LLC in the USA.

You can withdraw your consent at any time by contacting the data controller or Google.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

14) Tools and Other Services

14.1 - DATEV

We use the cloud-based accounting software service of the following provider to handle your accounting: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany.

The provider processes incoming and outgoing invoices, as well as, where applicable, our company's bank transactions, to automatically record invoices, match them to transactions, and generate financial accounting records in a semi-automated process.

If personal data is processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions.

- Xentral ERP

For our accounting, we use the cloud-based accounting software service of the following provider: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany.

If personal data is processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Article 6(1)(f) GDPR.

14.2 Cookie Consent Tool

This website uses a "cookie consent tool" to obtain valid user consent for cookies and cookie-based applications that require consent. The cookie consent tool is displayed to you as an interactive user interface when you visit the site. Here, you can grant consent for specific cookies and/or cookie-based applications by checking boxes. By using this tool, all cookies/services requiring consent are only loaded if you grant the corresponding consent by checking the boxes. This ensures that such cookies are only placed on your device if you have given your consent.

The tool uses technically necessary cookies to store your cookie preferences. No personal user data is processed in this process.

If, in individual cases, the processing of personal data (such as the IP address) occurs for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Article 6(1)(f) GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly cookie consent management and thus in the legally compliant design of our website.

A further legal basis for processing is Article 6(1)(c) GDPR. As the data controller, we are legally obligated to make the use of cookies that are not technically necessary dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14.3 Judge.me

We use the services of the following provider to verify and publish customer reviews: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.

When you submit a review on our website, your first and last name, email address, order date and number, as well as your name and international reference (GTIN/ISDN) are collected, transmitted to the provider, and evaluated there to determine the legitimacy of a customer review for a specific order. This processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in ensuring the authenticity of customer reviews by guaranteeing transaction-relatedness and preventing review abuse. After the review has been completed and approved, the data is deleted by the provider.

Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom. When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

15) Data Subject Rights

15.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) with regard to the processing of your personal data by us as the data controller. The legal basis for exercising these rights is specified below:

Right of access pursuant to Article 15 GDPR;

Right to rectification pursuant to Article 16 GDPR;

Right to erasure pursuant to Article 17 GDPR;

Right to restriction of processing pursuant to Article 18 GDPR;

Right to be informed pursuant to Article 19 GDPR;

Right to data portability pursuant to Article 20 GDPR;

Right to withdraw consent pursuant to Article 7(3) GDPR;

Right to lodge a complaint pursuant to Article 77 GDPR.
... 15.2 Right to Object

If we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing the data in question. Further processing will only be permitted if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

16) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and – where applicable – by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data based on explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data in question will be stored until you withdraw your consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations based on Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, unless it is still required for the performance of a contract or for taking steps prior to entering into a contract and/or we have a legitimate interest in its continued storage.

When processing personal data based on Article 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes based on Article 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Article 21(2) GDPR.

Unless otherwise specified in this privacy policy regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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